Build Trust
Your clients stopped reading your monthly
newsletter years ago. Now they read
blogs. Is it yours, or your competitor's?
175,000 new blogs are created each day.
Everybody is doing it, and in a year from now, twice that many people will be doing it.
Thoughts on Blogging
This notion of self-publishing...is the next big wave of human communication. The last big wave was Web 
activity. Before that one it was e-mail.
- Eric Schmidt, CEO, Google
Go ahead and bellyache about blogs. But, given the changes barreling down upon us, blogs are not a business elective. They're a prerequisite.
- Business Week
Your clients don't read email anymore
When email was new, everybody loved a good monthly e-newsletter. That was 10 years ago. Today, your clients want information now -- not at the end of the month. Blogs deliver news right away, right when the client needs it.
Elevate your status as a Trusted Advisor
It's not enough just to blog; your blog must be updated daily with interesting content for readers. Owning a quality blog will quickly position you as a Market Expert to your clients and partners.
Blogging is an essential marketing tool
A blog showcases your personal brand to clients in the medium they research most -- the Internet. Because blogs change daily, your "expertise" is constantly reinforced.
It's cost-effective to blog
Blogging is much less expensive than your existing marketing methods. There's no stamps to buy, no marketing assistant to pay, and no letters to fold and stuff.
Do you know what "blog" really stands for?
Better Listings On Google. Blogs are much more likely to get indexed by search engines than Web sites because they change so frequently.